Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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How Tag Heuer’s High-Speed Ryan Gosling Ad Will Help the Luxury Watchmaker’s $1 Billion Aspirations

Legacy Brands

CEO Frédéric Arnault on the luxury watchmaker's anniversary campaign, brand partnerships and product placement.

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WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch

Mergers & Acquisitions

The agency has worked with Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell and General Motors.

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M&C Saatchi’s New Europe CEO Introduces Client-Focused Model

Leadership & Talent

Carlo Noseda will take on responsibility for the networks' business in the region.

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Despite AI Skeptics, Early Adopter Arthur Sadoun Says No One Is Laughing Now

Earnings Reports

Arthur Sadoun spoke about what is driving the latest business performance predicting 3-5% growth in 2023.

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Pilsner Urquell Has a Special Place for New Recipe Suggestions

Beer & Spirits

'Keepers of the Craft' is the beer brand's new creative platform.

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‘KFC Origins’ Campaign Grew Brand Perception and Performance

Food & Beverage

The Havas Paris campaign has been named Kantar's most effective TV work for 2022.

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The Most Effective Campaigns of 2022 Came From KFC, Cadbury and Starbucks

Market Research

Ads for Starbucks, KFC and Cadbury's Dairy Milk has lead the categories of Kantars Research this year

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How Cadbury’s ‘Garage’ Became One of the Most Effective Ads of the Year

Food & Beverage

"Garage" is the fourth installment of the brand's campaign around generosity.

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Icelandair Tourism Ad Searches for Oliver Wilson, Who Doesn’t Want to Leave


The short film follows a recent spate of humor-led campaigns promoting the country.

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Instagram Remains a Priority Platform for Marketers. Here’s Why

Creator Economy

Research from HubSpot and BrandWatch shows a growing interest in micro influencer partnerships.