Instagram Remains a Priority Platform for Marketers. Here’s Why
Research from HubSpot and BrandWatch shows a growing interest in micro influencer partnerships.
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism.
For Authentic Campaigns, Brands Are Skipping Influencers
Wireless company Visible and agency Clutch on why they're turning to creators instead.
WeTransfer’s Campaign Doubles as an Album Promo, With Exclusive Drops for Music Fans
WeTransfer wants to expand its roots in the creator economy by breaking down walls between artists and fans.
Marketers and agencies need to figure out how to work with creators before it’s too late.
Squarespace’s DIY Agency Aims to Cater to a New Wave of Creators
Creative lead David Lee shares insights on building an in-house team that can weather change.
Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit
Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.
Why Creators Are Poised to Take Over Super Bowl Advertising
As more Super Bowl advertisers turn to creators, it could be a matter of time before they become the main stars
Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock
The global campaign celebrates the lingering love of 2000s-era fashion and the future of commerce.
Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives
Award-winning spoken word poet J. Ivy and agency Anomaly lead its commitment to creatives.
‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate
Pique Action and Harvard C-CHANGE identify top green influencers.
Getting Accurate Data on Creators Is About to Get Tougher
Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.
2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy
Creators are making moves, and it's time the industry moves with them.