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The marketing world’s interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.
The Global Social Media Trends Report from HubSpot and Brandwatch has discovered that a slight majority of marketers (51%) planned to increase their spend with Meta-owned
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