Instagram is the most popular platform for marketer spend.Getty

Snapchat: How to Use Ramadan Lenses

Augmented Reality

Users can choose from a variety of augmented reality content.


Alt Image Text

How Marketers Can and Should Measure Social Media ROI

B-to-B

Social media management firm Agorapulse says there’s value in tracking the worth of your online work

Alt Image Text

Snapchat: How to Use the Tone Tool When Creating Snaps

Augmented Reality

This feature can improve a post's exposure.

Alt Image Text

Instagram: How to Use the Basketball Chat Theme

Chat & Messaging

A new option is available in time for March Madness.

Alt Image Text

Messenger: How to Use the Basketball Chat Theme

Chat & Messaging

Users can add a sports-themed background to conversations.

Alt Image Text

Snapchat: How to Use Multi Snap

Augmented Reality

Users can capture multiple photos and/or videos in rapid succession.

Alt Image Text

Snapchat: How to Change a Snap’s Playback Speed

Augmented Reality

Users can make clips play slower or faster than normal.

Alt Image Text

Snapchat: How to Create Snaps in Focus Mode

Augmented Reality

Users can add "a depth-of-field effect" to their content.

Alt Image Text

Why You Can’t Skip Accessibility When Marketing on Social

Adweek Original Video

Brands could be missing out on nearly a quarter of their audience.

Alt Image Text

Snapchat: How to Turn on Video Stability

Augmented Reality

This feature may reduce shaking in the user's clip.

Alt Image Text

Snapchat: How to Use the Ultra Wide Camera

Augmented Reality

There are multiple ways to access this feature.

Alt Image Text

Snapchat: How to Use Voice Scan to Find AR Lenses

Augmented Reality

Users can find augmented reality filters using their voices.

Alt Image Text

Instagram: How to Use the Women’s History Month Chat Theme

Chat & Messaging

This background option is also available in the Messenger application.

Alt Image Text

Adweek Podcast: Building a Brand With Jess Zafarris

Adweek Podcasts

How publishers, brands, and even you, can establish a brand voice and presence online.

Alt Image Text

TikTok: How to Use Dark Mode on the Web

Platforms

Users can change the colors of the site's background and text.

Alt Image Text

TikTok: How to Stop Users From Using Your Videos in Stickers

Platforms

Creators can prevent others from accessing this feature.