What are scam ads, and how do you ensure yours doesn’t look like one? What alternatives are there to cookies? Which new tools can facilitate your work and expand your ad reach? Where can you turn to understand your target audience better and track your audience's shopping habits and more? Ad tech is continually developing to help save you money and grow your ad reach. Follow up on the latest ad-tech news, discover the latest tools, apps and developments in the world of ad tech.
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Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics

Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.

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Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future

The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.

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May the Best Attention Metric Win

Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.

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Ryan Reynolds’ New MNTN Spots Come Bearing News for the Upfront

The meditative ads promote the 'hardest working software in television' while also warning about the dangers of bears.

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Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft

Under threat of cookie deprecation, an old practice is drawing new ire.

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Requests for Companies to Delete People’s Data Have Soared

52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.

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How GALE’s Alchemy Platform Serves Chipotle Customer Insights

Machine learning-generated audience clusters help the agency target precisely.

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MNTN Brings on 3 Tech Veterans as Part of Board Development

The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.

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Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.

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Ads Driving Higher Attention Can Cut Carbon Emissions by 63%

Ad-tech firm Playground xyz used Scope3 data to inform the study.

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The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech

The two public SSPs used their recent earnings calls to paint a narrative contrasting recent industry headwinds.

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In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven

A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.

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Lack of Standardization Stalls Media Decarbonization Efforts

GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.

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Publishers and Buyers Want More Premium SSPs, Not More Demand

This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.

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Yahoo Shutters SSP and Narrows Focus on Ad Buyers

The company is laying off more than 1,600 in a decision that it says is strategic, not economic.