Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
The meditative ads promote the 'hardest working software in television' while also warning about the dangers of bears.
Under threat of cookie deprecation, an old practice is drawing new ire.
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
Machine learning-generated audience clusters help the agency target precisely.
The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
Ad-tech firm Playground xyz used Scope3 data to inform the study.
The two public SSPs used their recent earnings calls to paint a narrative contrasting recent industry headwinds.
A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.
GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.
This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.
The company is laying off more than 1,600 in a decision that it says is strategic, not economic.