Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Data-hungry brands scramble to onboard customers to their own apps.
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
New data from an Adweek-Morning Consult survey demonstrates an opportunity for brands to educate
The state becomes the sixth to pass its own regulation.
Under threat of cookie deprecation, an old practice is drawing new ire.
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
YouGov's brand tracking score saw record discussions around the brand in January