Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas
Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
Publishers Seek More Money From Platforms to Pacify Their AI Woes
A similar bill in Australia has led to publishers collectively extract hundreds of millions from platforms.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
Momentum for Testing Cookie Alternatives Stalls on the Buy Side
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
Most People Have Not Heard of the Circular Economy. Marketers Can Help
New data from an Adweek-Morning Consult survey demonstrates an opportunity for brands to educate
Iowa’s Privacy Law Is ‘Weakest’ So Far, Doesn’t Give People the Right to Opt Out of Targeted Ads
The state becomes the sixth to pass its own regulation.
Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
What Utah’s New Social Media Law Means for Marketers
The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10.30 p.m. and 6.30 a.m.
AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name
YouGov's brand tracking score saw record discussions around the brand in January