Iowa's Privacy Law Is 'Weakest' So Far, Doesn't Give People the Right to Opt Out of Targeted Ads

Iowa becomes the sixth state to pass a privacy law

In the absence of a federal privacy law, Iowa Gov. Kim Reynolds signed into law a consumer privacy bill last week, making the state the sixth in the U.S. to pass legislation that regulates how people’s data is collected and shared online.

The law will take effect Jan. 1, 2025, giving companies nearly 21 months to comply with its requirements in the state with more than 3 million residents.

“In our digital age, it’s never been more important to state, clearly and unmistakably, that consumers deserve a reasonable level of transparency and control over their personal data,” Reynolds said in


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