Uber’s First Chief Privacy Officer on Finding Mindfulness and a Trip to Vegas
Uber is a company with revenues of $31.8 billion in 2022, with an ads business worth $500 million.
Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
As Alternate ID Adoption Increases, These 5 Solutions Lead the Pack
The notoriously saturated ecosystem has finally begun to consolidate.
Momentum for Testing Cookie Alternatives Stalls on the Buy Side
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
Iowa’s Privacy Law Is ‘Weakest’ So Far, Doesn’t Give People the Right to Opt Out of Targeted Ads
The state becomes the sixth to pass its own regulation.
Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards
Massachusetts, Illinois, Indiana and New York look to emulate the ADPPA.
Cookie-Alternative Fledge Testing Grows, But Not Among SSPs
The privacy sandbox protocol has adherents, but lacks SSPs testing it with bid requests.
Misinformation, Antitrust and Copyright Loom as Regulatory Hurdles For AI and ChatGPT
With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old [...]