Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Apple’s Safari Quietly Made It Harder for Sites to Work With Third Parties Like Google Analytics
Apple is closing another loophole for cloaking third parties in first party cookies, which could cause headaches for brands and publishers websites.
Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
The results show that some privacy-preserving targeting protocol don't perform dramatically worse than third-party cookies, though lots of unknowns remain.
How Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue
At the Green Media Summit, publishers aligned on SPO as a sustainability tactic, even if many other facets of media decarbonization are up for debate.
Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+
Marketers are reallocating funds toward Meta after it stumbled last year, with some taking spend away from TikTok.
Momentum for Testing Cookie Alternatives Stalls on the Buy Side
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
Pricing for the Creator Economy Is All Over the Map
A new report from Later and Mavrck finds that 37% of creators set their rates initially by guessing.
Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.