Momentum for Testing Cookie Alternatives Stalls on the Buy Side
With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.
Iowa’s Privacy Law Is ‘Weakest’ So Far, Doesn’t Give People the Right to Opt Out of Targeted Ads
The state becomes the sixth to pass its own regulation.
Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft
Under threat of cookie deprecation, an old practice is drawing new ire.
Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.
Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Top 1,000 U.S. advertisers boosted their ad spend on TikTok by 66% to $467 million from September to October 2022.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus
Data regulation will impact marketers' data collection and measurement strategies.
The Next Brand Safety Battlefield Is AI-Based Audio, and It’s Surging on TikTok and YouTube
Over 90% of these videos are monetizable.
LinkedIn: How to Reschedule a Scheduled Post on Mobile
Users can change when content will be shared.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.